Company No: 16907941
Precision
Roasted
Perfection
A small all-electric roastery opening in Fingal. Single lots, roasted to order, profiled around your bar. Building the first fifteen wholesale accounts now.
SĒĒR Blend
Chocolate / Nutty
Red Brick
Fudge / Fruit
Decaf Dream
Sweet / Clean
Golden Hour
Bright / Citrus
Measuring Excellence
Our Craft
Monthly Subscriptions
Curated rotation of single origins delivered to your door.
Wholesale Partnerships
Comprehensive coffee programs for cafes and restaurants.
Cupping Sessions
Join our roasters for guided tasting sessions and sensory calibration.
How we roast coffee and
unlock potential.
See how our team combines creativity, technology, and strategy to build powerful digital solutions (and exceptional coffee).
Ethical Sourcing
Direct trade relationships ensure fair pay and premium quality.
Precision Profiling
Roast curves logged and repeated, tailored to each lot.
Small Batch Roasting
Hand-roasted daily in small batches for maximum control.
Fresh Delivery
Shipped within 24 hours of roasting for peak flavor.
Who is behind it
One person, for now. That is the whole point.
Will Lopes
Founder
Sixteen years in a regulated industry, learning that consistency is a system rather than a talent. Now applying that to coffee.
I spent sixteen years at Novartis across Brazil and Ireland, most of it in marketing operations and digital, the last four in the Ireland affiliate. Quality systems, documented process, traceability. The habits transfer to a roastery more directly than you would think.
I hold SCA Introduction to Coffee and completed a three-day roasting programme at Coffee Laboratory, Ireland's only SCA Premier Campus, and I am working toward SCA Roasting Intermediate. I am not going to pretend to be a twenty-year roaster. I am going to be precise, small, and honest about where I am, which is roughly the same promise I am making about the coffee.
Fingal, Co. Dublin. Pre-launch.
First fifteen.
SĒĒR has not started trading yet. When the roastery opens in Fingal, the first fifteen wholesale accounts get a free 2 kg sample, a roast profile built around their own setup, and launch pricing held for twelve months. No contract, no minimum order pressure.
Future of
Roasting.
Fully electric, so no combustion at the point of roast. Every batch logged, so consistency is measurable rather than claimed.
Sustainability Impact
No gas burned at the roastery. Grid electricity only, so the footprint falls as the grid decarbonises.
Consistency
Roast Curve Accuracy
Roast log per order
Calculate Impact
Want more than just beans?
Get marketing support, equipment servicing, and staff training that starts with your goals. Unlock savings without compromising quality.
Positive Customer Feedback
FAQ.
Got questions? We've got answers. Here's everything you need to know about our coffee, brewing, and services.
Let's
Brew
Together
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